Disney+ Gets Huge Price Cut For Ad Tier, But Only For A Limited Time

Disney is rolling out a nice offer for Disney+'s ad tier and launching new perks to help drive memberships. Starting today, new and returning subscribers can get three months of the Disney+ ad tier for only $2/month, which is a steep discount off the normal rate of $8/month.

This offer started today, September 12, and runs through September 27. If you subscribed today, you'd have the rate locked in through the end of 2024. Thanks to Hollywood Reporter for spotting the deal.

Disney is debuting this new offer just in time for the debuts of Agatha All Along (September 18) and Wizards Beyond Waverly Place (October 29), along with the streaming launch of Inside Out 2 (September 25).

The promotional offer comes just ahead of Disney+'s planned price increase that begins on October 17, when Disney+ with ads goes up to $10/month. The ad-free plan is going up by $2 to $16/month, while monthly rates for Hulu and ESPN+ are rising as well at that time.

Disney is also now offering a series of "perks" for Disney+ subscribers, including 15% off Funko merch, an in-game Aladdin outfit for the Disney Emoji Blitz game, a free bundle of Marvel digital comics, and a chance to win a Disney Cruise trip.

After years of losing money (as many new financial ventures do), Disney+ is now profitable for Disney, with projections to add subscribers and grow revenue in the months ahead. The planned price hikes are part of that effort. CEO Bob Iger defended the price increases, saying each time the company raises prices, only a small and statistically insignificant percentage of people leave.